Sales are Emotional (Even if You Don’t Believe it)
Why Sales are emotional, its impact, and what Sellers can do about it
Create Desire To Accelerate Sales
A three-part framework to develop messaging that resonates with your market
The Biggest Opportunity in Digital Transformation: Defining it
Everyone is selling into Digital Transformation, but what does it mean?
The Only Value is Business Value
Importance of Translating Technical Value to Business Value
Present Opportunities, Not Problems
Opportunities > Problems, and how to convert a Problem into an Opportunity