Comprehend (~2 weeks)

• Review current sales and marketing materials and available customer feedback (Parable)

• Interview leadership (Parable and Customer):

• Sales and marketing leadership to understand historic sales efforts and outcomes

• Product leader(s) to understand features, value, and roadmap.

• Founders to understand historic progress, challenges, and goals

• Develop thesis on current market perceptions and opportunities for messaging to help achieve company goals (Parable)

Develop (~4-5 weeks)

• Develop written narrative to describe the value Seller offers (Parable):

• Shift from:

• Product Outcomes → Compelling Market Opportunity for Prospects

• Logical analysis → Emotional engagement

• Position product as an enabler of Prospect goals

• Meet weekly with founders to collect feedback and iterate on narrative (Parable and Customer)

• Present narrative to larger executive team for final feedback and alignment (Parable and Customer)

Implement (~1-2 weeks)

• Develop initial sales and marketing collateral using company narrative (Parable)

• Co-Development or Customer-led development options TBD